With a wink Mallu kutty Priya Prakash Varrier has become National crush. There is a beeline of producers for this internet sensation. In fact not just producers but even brands are after her.
In order to cash in on the social media craze she has got brands are coming forward seeking her promotion albeit subtle way via her social media posts. For each such promo post Priya is getting richer by 8 lakhs.
In a very short time her Instagram followers touched a figure of 6 millions and that makes her posts strong magnets and brands are positively using it!!