{"data":{"prismicArticle":{"uid":"sankranti-plans-changed-for-chiru","tags":["Entertainment","featured","two"],"first_publication_date":"2026-07-22T16:32:07+0000","last_publication_date":"2026-07-22T16:32:07+0000","data":{"third_party_url":null,"title":{"text":"Sankranti Plans Changed for Chiru?"},"rating":null,"datetime":"2026-07-22T09:57:00+0000","img":{"url":"https://images.prismic.io/prad/Z7LoEJ7c43Q3f2Du_chiru1.JPG?auto=format,compress"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"The race for the Sankranti box office has become more competitive than ever, with multiple star-studded films expected to arrive during the festive season. While Sankranti has traditionally been considered the most profitable release window for Telugu cinema, the growing clash between big-budget films has made the festival less predictable. Limited theatre availability and divided collections have prompted several producers to rethink their release strategies. Amid this changing trend, industry buzz suggests that Megastar Chiranjeevi's upcoming film with director Bobby may no longer target the Sankranti season."},{"text":"According to reports circulating in Tollywood, the makers are evaluating whether a solo release would be more beneficial for the film's commercial prospects. Since at least two or three major releases are expected during Sankranti, there are concerns that intense competition could impact the movie's box office potential. With a massive budget riding on the project, the production team is reportedly exploring alternative release windows, including the summer holiday season or another festive period, where the film can enjoy a wider theatrical run without facing stiff competition."},{"text":"The Chiranjeevi-Bobby collaboration has already generated huge expectations following the blockbuster success of Waltair Veerayya. The upcoming film is said to be a high-octane commercial entertainer packed with action and mass appeal, making its release timing a crucial decision. However, it is important to note that the makers have not made any official announcement regarding a change in the release date. Until then, reports about the film opting out of the Sankranti race remain speculative, with fans eagerly awaiting clarity from the production team."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"when-jennifer-lawrence-was-put-in-jail-for-5-hours","data":{"third_party_url":null,"title":{"text":"When Jennifer Lawrence was put in jail for 5 hours?"},"img":{"url":"https://images.prismic.io/prad%2Fa4459783-e5b3-4d3d-99d2-b8808bb9b489_jennifer+lawrence.jpg?auto=format%2Ccompress&rect=0%2C0%2C1200%2C592&w=2028&h=1000"},"datetime":"2026-07-22T15:30:00+0000"}}},{"node":{"uid":"vinod-denies-3-idiots-re-release-amid-student-prot","data":{"third_party_url":null,"title":{"text":"Vinod Denies ‘3 Idiots’ Re-Release Amid Student 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