{"data":{"prismicArticle":{"uid":"adivi-sesh-non-hindi-films-win","tags":["Entertainment"],"first_publication_date":"2026-03-26T17:07:56+0000","last_publication_date":"2026-03-26T17:10:44+0000","data":{"third_party_url":null,"title":{"text":"Adivi Sesh: Non-Hindi films win"},"rating":null,"datetime":"2026-03-26T13:35:00+0000","img":{"url":"https://images.prismic.io/prad/e94854fb-c573-4fa9-b462-48e2b86b437c_adavi+sesh.JPG?auto=format,compress"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"Actor-director-writer Adivi Sesh, who is gearing up for the release of his upcoming film ‘Dacoit’, has said that non-Hindi film industries have always done well, historically."},{"text":"The actor spoke with media during the promotions of the film, and said that the surge in liking towards regional cinema has been catalysed by Covid-19."},{"text":"He told, “I think in general, non-Hindi industries in India have always done amazing work. You know, the Bengali film or Malayalam film, Tamil film, Telugu film. I think that the difference has been that the popularity of film is now on par. You know, a film from anywhere in India can be just as popular as a Telugu film or a Hindi film today. And I think that's the beautiful part. That's sort of inherent globalization caused by COVID where everybody was forced to, you know, because they'd run out of films in their own languages”."},{"text":"“So they started watching other films, dubbed into their languages or with subtitles. That one movement, what it did was it democratized everything for other languages”, he added."},{"text":"Earlier, the actor had spoken up on the strength of Telugu cinema. He shared that unlike other film industries of India, Telugu cinema has a strong emotional core because it isn’t still ruled by the corporates."},{"text":"When asked what separates Telugu cinema from other industries of India, he told, “I think emotional ownership. And I'll tell you what I mean by that. Telugu cinema till date is still produced by individual producers. Someone might have mortgaged a house and he's come to produce a film, someone sold a piece of land, and he's come to produce a film. Someone did well for himself in real estate or she's a doctor and she's come to produce a film. Whatever it may be. These are the people who are producing even our INR 300, 400, 500 crore films”."},{"text":"The actor shared that films in Telugu are not produced by studios."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"anushkas-sweet-kiss-for-virat-after-rcbs-win","data":{"third_party_url":null,"title":{"text":"Anushka’s Sweet Kiss for Virat After RCB’s win"},"img":{"url":"https://images.prismic.io/prad/ah1zZgeQX7-eWfAp_AnushkaVirat.png?auto=format%2Ccompress&rect=0%2C26%2C449%2C221&w=2028&h=1000"},"datetime":"2026-06-01T11:56:00+0000"}}},{"node":{"uid":"peddi-gears-up-for-a-double-strike","data":{"third_party_url":null,"title":{"text":"'Peddi' Gears Up for a Double Strike"},"img":{"url":"https://images.prismic.io/prad/acYt1ZGXnQHGZByj_peddipehlwan.JPG?auto=format,compress"},"datetime":"2026-06-27T11:30:00+0000"}}},{"node":{"uid":"milind-soman-lost-count-after-50","data":{"third_party_url":null,"title":{"text":"Milind Soman lost count after 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