{"data":{"prismicArticle":{"uid":"kolhapuri-chappal-exports-could-hit-1-billion-after-prada-tie-up","tags":["politics"],"first_publication_date":"2025-12-12T12:33:40+0000","last_publication_date":"2025-12-12T12:33:40+0000","data":{"third_party_url":null,"title":{"text":"Prada Kolhapuri exports could hit $1 billion after tie-up"},"rating":null,"datetime":"2025-12-12T10:57:00+0000","img":{"url":"https://images.prismic.io/prad/aTwDK3NYClf9oHEI_Chappal.jpg?auto=format%2Ccompress&rect=0%2C211%2C450%2C222&w=2028&h=1000"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"Union Commerce Minister Piyush Goyal has said India’s iconic Kolhapuri chappals could soon become a $1-billion-a-year export success, thanks to a new collaboration between Italian luxury brand Prada and two government-run leather corporations."},{"text":"Calling the partnership a major global boost for the traditional footwear, Goyal said he had long believed Kolhapuris — known for their intricate designs, vibrant colours and handmade craftsmanship — deserved international recognition. “I’m happy Prada has picked it up. This can take Kolhapuri designs to the world,” he said."},{"text":"The MoU, signed in Mumbai with LIDCOM and LIDKAR, follows Prada’s technical team visit to Kolhapur to study local production and meet artisans. The luxury brand will launch its Kolhapuri-inspired collection across 40 global stores and online in February 2026."},{"text":"Goyal said his $1-billion export target is achievable, noting that “once you start wearing Kolhapuris, you won’t want anything else.”"},{"text":"The move comes months after Prada faced criticism for selling Kolhapuri-style sandals at Rs 1.2 lakh without crediting Indian artisans. With Italy pushing for deeper trade ties and India advancing the EU free trade agreement, the collaboration marks a significant moment for Indian craftsmanship on the world stage."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"brs-student-wing-stages-protest-over-mp-suryas-remarks","data":{"third_party_url":null,"title":{"text":"BRS student wing stages protest over MP Surya’s remarks"},"img":{"url":"https://images.prismic.io/prad/aeIG9Z1ZCF7ETSSI_BRSStudentwing.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-17T08:10:00+0000"}}},{"node":{"uid":"gautam-adani-becomes-asias-richest-person","data":{"third_party_url":null,"title":{"text":"Gautam Adani becomes Asia’s richest"},"img":{"url":"https://images.prismic.io/prad/Z02IxpbqstJ978If_adani.JPG?auto=format,compress"},"datetime":"2026-04-17T05:51:00+0000"}}},{"node":{"uid":"amit-shahs-firm-stance-no-religious-reservations-for-muslims-mo2pi22d","data":{"third_party_url":null,"title":{"text":"Amit Shah: No Religious Reservations for Muslims"},"img":{"url":"https://images.prismic.io/prad%2F9a998da1-ed74-4d1d-bf5c-3ce42a2986be_amit+shah.jpg?auto=format,compress&rect=0,44,1280,631&w=2028&h=1000"},"datetime":"2026-04-16T19:29:00+0000"}}},{"node":{"uid":"bengaluru-businessmans-honeytrap-nightmare-blackmailed-after-instagram-encounter-mo2pi7w3","data":{"third_party_url":null,"title":{"text":"Businessman’s Honeytrap Nightmare"},"img":{"url":"https://images.prismic.io/prad/c8335006-73f0-4db2-9b9f-f9d6f0421a05_love+is+blind.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-16T18:30:00+0000"}}},{"node":{"uid":"ysr-congress-leader-released-on-bail","data":{"third_party_url":null,"title":{"text":"YSR Congress leader released on bail"},"img":{"url":"https://images.prismic.io/prad%2F7216aea1-016a-4612-8cd4-886237641335_ysrcp.jpg?auto=format%2Ccompress&rect=0%2C5%2C1200%2C592&w=2028&h=1000"},"datetime":"2026-04-16T13:39:00+0000"}}},{"node":{"uid":"tvk-manifesto-welfare-ai-1.5t-goal","data":{"third_party_url":null,"title":{"text":"TVK Manifesto: Welfare, AI, $1.5T Goal"},"img":{"url":"https://images.prismic.io/prad/aeEUw51ZCF7ETQr3_vijaytvk.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-16T13:15:00+0000"}}},{"node":{"uid":"from-now-onwards-nari-shakti-will-not-be-just-a-slogan","data":{"third_party_url":null,"title":{"text":"From now onwards, Nari Shakti will not be just a slogan"},"img":{"url":"https://images.prismic.io/prad/adOj4pGXnQHGZSCp_pawan.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-16T07:30:00+0000"}}},{"node":{"uid":"infosys-denies-pune-harassment-claims","data":{"third_party_url":null,"title":{"text":"Infosys Denies Pune Harassment Claims"},"img":{"url":"https://images.prismic.io/prad/7766529c-412f-4d9a-a068-c32a77895fee_infosys.JPG?auto=format,compress"},"datetime":"2026-04-16T06:06:00+0000"}}},{"node":{"uid":"case-filed-against-vijay","data":{"third_party_url":null,"title":{"text":"Case filed against Vijay"},"img":{"url":"https://images.prismic.io/prad/aPPHEJ5xUNkB2HoK_vijay.JPG?auto=format,compress"},"datetime":"2026-04-16T05:30:00+0000"}}},{"node":{"uid":"pichai-ranbir-in-times-100-most-influential-people-of-2026","data":{"third_party_url":null,"title":{"text":"Pichai, Ranbir in TIME's '100 Most Influential'"},"img":{"url":"https://images.prismic.io/prad/aeC5qZ1ZCF7ETPhc_pichairanbir.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-16T05:28:00+0000"}}},{"node":{"uid":"madras-hc-orders-i-t-probe-on-udhayanidhi-assets","data":{"third_party_url":null,"title":{"text":"Court Orders Probe on Udhayanidhi Assets"},"img":{"url":"https://images.prismic.io/prad/5eb52f79-f1fb-4224-8660-30b6f9452808_udhanidhi+stallin.JPG?auto=format,compress"},"datetime":"2026-04-15T08:13:00+0000"}}},{"node":{"uid":"lokesh-elevated-as-national-wp-of-tdp","data":{"third_party_url":null,"title":{"text":"Lokesh elevated as national WP of TDP"},"img":{"url":"https://images.prismic.io/prad/Z4vnQ5bqstJ99mOE_lokesh.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-15T07:41:00+0000"}}}]}},"pageContext":{"isCreatedByStatefulCreatePages":false,"uid":"kolhapuri-chappal-exports-could-hit-1-billion-after-prada-tie-up","tags":["politics"]}}