{"data":{"prismicArticle":{"uid":"vijay-wins-legal-shield-against-deepfakes","tags":["Entertainment","featured","one"],"first_publication_date":"2026-10-10T10:40:56+0000","last_publication_date":"2026-10-10T10:40:56+0000","data":{"third_party_url":null,"title":{"text":"Vijay Wins Legal Shield Against Deepfakes"},"rating":null,"datetime":"2026-10-10T08:45:00+0000","img":{"url":"https://images.prismic.io/prad/aUkdkXNYClf9okJL_vdk.JPG?auto=format,compress"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"Actor Vijay Deverakonda has received significant relief from the Delhi High Court, which has issued an interim order protecting his personality rights. The court has restrained the unauthorised use of his name, photographs, voice and other aspects of his identity without his consent. The order marks an important step towards safeguarding the personal and professional identity of celebrities in the digital age, where their images and voices can be reproduced and manipulated with increasing ease."},{"text":"The court’s intervention comes amid growing concerns over the misuse of artificial intelligence (AI), deepfake technology and face-morphing tools to create misleading, obscene or objectionable content featuring public figures. Such technology can manipulate a celebrity’s appearance and voice, making fabricated material appear authentic. The issue has become particularly serious as digitally altered images and videos can spread rapidly across social media platforms, potentially damaging an individual’s reputation, dignity and public image."},{"text":"The protection granted to Vijay Deverakonda highlights the growing legal importance of personality rights in India. These rights allow individuals, particularly public figures, to exercise control over the commercial and unauthorised use of their identity. The misuse of an actor’s name, likeness or voice can also raise concerns relating to privacy, dignity and commercial exploitation. By stepping in, the Delhi High Court has reinforced the need to protect individuals from the unauthorised appropriation of their identity, especially when emerging technologies make it easier to create convincing digital imitations."},{"text":"The development also adds to the wider debate over the responsibilities of social media platforms and the need for stronger safeguards against AI-generated impersonation. While artificial intelligence offers several creative opportunities for the entertainment industry, its misuse can have serious consequences for those whose identities are exploited without permission. The court’s interim order in Vijay Deverakonda’s case underscores the importance of consent and accountability in the digital space. It also sends a strong message that technological innovation cannot be used as an excuse to violate an individual’s personality rights or circulate objectionable content in their name."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"tanushree-dutta-is-nana-patekar-really-dead","data":{"third_party_url":null,"title":{"text":"Tanushree Dutta: Is Nana Patekar Really Dead?"},"img":{"url":"https://images.prismic.io/prad/2mybqs2aJKZYFkoi_tanusreenana.JPG?auto=format,compress"},"datetime":"2026-10-10T04:35:00+0000"}}},{"node":{"uid":"mr.-india-jacket-came-from-chor-bazaar","data":{"third_party_url":null,"title":{"text":"‘Mr. India’ Jacket Came From Chor Bazaar!"},"img":{"url":"https://images.prismic.io/prad/AbQAOA1g2owa05xY_anil.JPG?auto=format%2Ccompress&rect=0%2C17%2C449%2C221&w=2028&h=1000"},"datetime":"2026-10-10T05:55:00+0000"}}},{"node":{"uid":"drishyam-3-surpasses-400-cr-in-8-days","data":{"third_party_url":null,"title":{"text":"'Drishyam 3' Surpasses 400 Cr In 8 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