{"data":{"prismicArticle":{"uid":"festival-fever-massive-demand-for-modi-masks","tags":["politics"],"first_publication_date":"2026-03-02T19:11:08+0000","last_publication_date":"2026-03-02T19:11:08+0000","data":{"third_party_url":null,"title":{"text":"Festival fever: Massive demand for Modi masks"},"rating":null,"datetime":"2026-03-02T13:15:00+0000","img":{"url":"https://images.prismic.io/prad/aaXT0lxvIZEnjPuG_modimasks.JPG?auto=format,compress"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"In Bihar's Muzaffarpur, Holi preparations are in full swing, but this year the festive buzz comes with an unusual twist. "},{"text":"At the city's famous Chhata Bazaar -- known as the wholesale hub for colours and pichkaris -- one particular item has witnessed exceptional demand-masks featuring the face of Prime Minister Narendra Modi."},{"text":"Shopkeepers at the Rang-Pichkari wholesale market say the \"Modi mask\" is now out of stock."},{"text":"For the past ten days, the mask is not available, lending credence to 'massive demand' for it."},{"text":"According to local trader Sadhu Bhai, the demand was so high that supplies ran out quickly."},{"text":"\"We tried to reorder from Delhi,\" he said, \"but traders there informed us that stocks were insufficient and they could not supply more.\""},{"text":"Amit Kumar, another shopkeeper in the market, echoed similar concerns."},{"text":"He noted that customers had been specifically asking for Prime Minister Narendra Modi's mask as part of their Holi celebrations, but wholesalers are currently unable to meet the demand."},{"text":"Mantu, a third trader, confirmed that despite efforts to restock, the masks remain unavailable."},{"text":"While the mask, that has run out of stock due to high demand, has become a talking point, the market is otherwise vibrant and thriving."},{"text":"Traders note a clear shift in consumer preferences this year."},{"text":"Traditional hand-pump pichkaris are gradually being replaced by modern designs."},{"text":"The pichkaris which look like tanks can store more coloured water and they are also popular."},{"text":"There are rechargeable electric water guns which are catching attention of buyers."},{"text":"These battery-operated \"gun pichkaris\" have especially caught the attention of children and young buyers, reflecting a blend of festivity and technology."},{"text":"Shopkeepers say the trend mirrors a changing India, where even festival accessories are becoming more advanced."},{"text":"\"Now pichkaris are modern too,\" one trader remarked, pointing to stacks of brightly coloured, high-tech water guns lining his shop."},{"text":"As Holi approaches, Muzaffarpur's markets continue to overflow with colours, excitement, and innovation."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"jagans-parliament-game-plan","data":{"third_party_url":null,"title":{"text":"Jagan's Parliament Game Plan"},"img":{"url":"https://images.prismic.io/prad/810d1863-6597-42fe-a381-561dedc41fcd_Jagan+Padayatra.JPG?auto=format,compress"},"datetime":"2026-07-16T12:39:00+0000"}}},{"node":{"uid":"brs-mlcs-son-allegedly-caught-consuming-drugs","data":{"third_party_url":null,"title":{"text":"BRS MLC’s son allegedly caught consuming drugs"},"img":{"url":"https://images.prismic.io/prad/abaY9bbci2UF6Ba0_drugs.JPG?auto=format,compress"},"datetime":"2026-07-16T11:20:00+0000"}}},{"node":{"uid":"19-year-old-gangraped-in-moving-car","data":{"third_party_url":null,"title":{"text":"19-year-old gangraped in moving car!"},"img":{"url":"https://images.prismic.io/prad/0ff7b792-4bed-4ff7-a224-a113b9458a11_rape+in+car.JPG?auto=format,compress"},"datetime":"2026-07-16T05:30:00+0000"}}},{"node":{"uid":"ambati-booked-for-pushing-cops","data":{"third_party_url":null,"title":{"text":"Ambati booked for pushing cops"},"img":{"url":"https://images.prismic.io/prad/qRuFEiDbJVubW1tS_protest.JPG?auto=format,compress&rect=0,42,1200,592&w=2028&h=1000"},"datetime":"2026-07-16T06:05:00+0000"}}},{"node":{"uid":"hindu-student-of-hyd-school-asked-to-read-kalma","data":{"third_party_url":null,"title":{"text":"Hindu student of Hyd school asked to read ‘Kalma’"},"img":{"url":"https://images.prismic.io/prad/NdwjrZdbqXzMnDzj_kalmaread.JPG?auto=format%2Ccompress&rect=0%2C56%2C1600%2C789&w=2028&h=1000"},"datetime":"2026-07-16T06:49:00+0000"}}},{"node":{"uid":"tvk-functionary-caught-in-bribery-row","data":{"third_party_url":null,"title":{"text":"TVK functionary caught in bribery row"},"img":{"url":"https://images.prismic.io/prad/dca4c7f3-786c-4df0-b6d0-279fab09fe63_bribe.JPG?auto=format,compress"},"datetime":"2026-07-15T12:30:00+0000"}}},{"node":{"uid":"pk-discharged-from-mumbai-hospital","data":{"third_party_url":null,"title":{"text":"PK discharged from Mumbai hospital"},"img":{"url":"https://images.prismic.io/prad/kcQhZtu-3r-qGq13_pawandischarged.JPG?auto=format,compress"},"datetime":"2026-07-15T10:15:00+0000"}}},{"node":{"uid":"ncp-hit-by-twin-battles","data":{"third_party_url":null,"title":{"text":"NCP Hit by Twin Battles"},"img":{"url":"https://images.prismic.io/prad/ZTgqZZcbiHezVnzi_NCPbattle.JPG?auto=format%2Ccompress&rect=0%2C0%2C449%2C221&w=2028&h=1000"},"datetime":"2026-07-15T06:25:00+0000"}}},{"node":{"uid":"mudragada-house-sees-family-drama","data":{"third_party_url":null,"title":{"text":"Mudragada House Sees Family Drama"},"img":{"url":"https://images.prismic.io/prad/_iPohczf0DK_uQIm_mudradaughter.JPG?auto=format,compress"},"datetime":"2026-07-15T06:36:00+0000"}}},{"node":{"uid":"rr-has-no-dual-voter-entry-clarifies-election-offi","data":{"third_party_url":null,"title":{"text":"RR has no dual voter entry, clarifies election officer"},"img":{"url":"https://images.prismic.io/prad/ZgVSPst2UUcvBP-2_rrcastvote.JPG?auto=format,compress"},"datetime":"2026-07-14T18:30:00+0000"}}},{"node":{"uid":"adani-group-fastest-to-enter-indias-top-10-brands","data":{"third_party_url":null,"title":{"text":"Adani Group fastest to enter India’s top 10 brands"},"img":{"url":"https://images.prismic.io/prad/555a0227-209b-4628-87ee-813af49bbab8_adani.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-07-14T12:45:00+0000"}}},{"node":{"uid":"vijayashanti-targets-own-government","data":{"third_party_url":null,"title":{"text":"Vijayashanti targets own government"},"img":{"url":"https://images.prismic.io/prad/EFT5umefvzEmspg7_vijayashanthi.JPG?auto=format,compress"},"datetime":"2026-07-14T11:11:00+0000"}}},{"node":{"uid":"mudragada-padmanabham-passes-away","data":{"third_party_url":null,"title":{"text":"Mudragada Padmanabham passes away"},"img":{"url":"https://images.prismic.io/prad/WH72fAs8g84uSbyF_mudragada.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-07-14T14:14:00+0000"}}},{"node":{"uid":"vietnam-tragedy-bodies-of-3-telugu-tourists-arrive","data":{"third_party_url":null,"title":{"text":"Vietnam Tragedy: Bodies of 3 Telugu Tourists Arrive"},"img":{"url":"https://images.prismic.io/prad/8_5lN0MAdl1o2ieF_vietnamtragedy.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-07-14T15:30:00+0000"}}},{"node":{"uid":"trump-vows-to-control-hormuz-strait","data":{"third_party_url":null,"title":{"text":"Trump vows to control Hormuz Strait"},"img":{"url":"https://images.prismic.io/prad/ac9z3JGXnQHGZPiF_hormuz.JPG?auto=format,compress"},"datetime":"2026-07-14T01:53:00+0000"}}},{"node":{"uid":"byju-loses-singapore-court-battle","data":{"third_party_url":null,"title":{"text":"Byju Loses Singapore Court Battle"},"img":{"url":"https://images.prismic.io/prad/c0c739db-d9b4-4369-859e-2c33aa42f071_Byjus+Ravichandran.JPG?auto=format,compress"},"datetime":"2026-07-14T08:55:00+0000"}}},{"node":{"uid":"indias-data-boom-fuels-1-lakh-eng.-jobs-by-2030","data":{"third_party_url":null,"title":{"text":"India's Data Boom Fuels 1 Lakh Eng. Jobs By 2030"},"img":{"url":"https://images.prismic.io/prad/6cc5f947-8f57-43e6-a749-f5c4ac791fa1_data+centre.JPG?auto=format,compress"},"datetime":"2026-07-14T07:42:00+0000"}}},{"node":{"uid":"charminar-acps-wife-found-dead-at-home","data":{"third_party_url":null,"title":{"text":"Charminar ACP’s wife found dead at home"},"img":{"url":"https://images.prismic.io/prad/1a1ac719-16a7-4cb8-b90e-a8654ba9b9b6_dead.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-07-13T08:28:00+0000"}}},{"node":{"uid":"cop-suspended-after-granddaughter-drives","data":{"third_party_url":null,"title":{"text":"Cop Suspended After Granddaughter Drives"},"img":{"url":"https://images.prismic.io/prad/sLm8I6rTPSETdr0Y_copgddrive.JPG?auto=format,compress"},"datetime":"2026-07-13T06:33:00+0000"}}},{"node":{"uid":"telangana-crime-pocso-accused-dead","data":{"third_party_url":null,"title":{"text":"Telangana Crime: POCSO Accused Dead"},"img":{"url":"https://images.prismic.io/prad/4SX1Ch7FtrxPs5eC_TShorror.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-07-13T12:00:00+0000"}}},{"node":{"uid":"4-in-5-indian-employees-use-ai-weekly","data":{"third_party_url":null,"title":{"text":"4 in 5 Indian employees use AI weekly"},"img":{"url":"https://images.prismic.io/prad/302b2cd8-2946-4fde-961c-edd4a5358e08_AI.JPG?auto=format,compress"},"datetime":"2026-07-13T13:12:00+0000"}}}]}},"pageContext":{"isCreatedByStatefulCreatePages":false,"uid":"festival-fever-massive-demand-for-modi-masks","tags":["politics"]}}