{"data":{"prismicArticle":{"uid":"festival-fever-massive-demand-for-modi-masks","tags":["politics"],"first_publication_date":"2026-03-02T19:11:08+0000","last_publication_date":"2026-03-02T19:11:08+0000","data":{"third_party_url":null,"title":{"text":"Festival fever: Massive demand for Modi masks"},"rating":null,"datetime":"2026-03-02T13:15:00+0000","img":{"url":"https://images.prismic.io/prad/aaXT0lxvIZEnjPuG_modimasks.JPG?auto=format,compress"},"embed":{"embed_url":null,"thumbnail_url":null,"author_url":null,"title":null},"content":{"raw":[{"text":"In Bihar's Muzaffarpur, Holi preparations are in full swing, but this year the festive buzz comes with an unusual twist. "},{"text":"At the city's famous Chhata Bazaar -- known as the wholesale hub for colours and pichkaris -- one particular item has witnessed exceptional demand-masks featuring the face of Prime Minister Narendra Modi."},{"text":"Shopkeepers at the Rang-Pichkari wholesale market say the \"Modi mask\" is now out of stock."},{"text":"For the past ten days, the mask is not available, lending credence to 'massive demand' for it."},{"text":"According to local trader Sadhu Bhai, the demand was so high that supplies ran out quickly."},{"text":"\"We tried to reorder from Delhi,\" he said, \"but traders there informed us that stocks were insufficient and they could not supply more.\""},{"text":"Amit Kumar, another shopkeeper in the market, echoed similar concerns."},{"text":"He noted that customers had been specifically asking for Prime Minister Narendra Modi's mask as part of their Holi celebrations, but wholesalers are currently unable to meet the demand."},{"text":"Mantu, a third trader, confirmed that despite efforts to restock, the masks remain unavailable."},{"text":"While the mask, that has run out of stock due to high demand, has become a talking point, the market is otherwise vibrant and thriving."},{"text":"Traders note a clear shift in consumer preferences this year."},{"text":"Traditional hand-pump pichkaris are gradually being replaced by modern designs."},{"text":"The pichkaris which look like tanks can store more coloured water and they are also popular."},{"text":"There are rechargeable electric water guns which are catching attention of buyers."},{"text":"These battery-operated \"gun pichkaris\" have especially caught the attention of children and young buyers, reflecting a blend of festivity and technology."},{"text":"Shopkeepers say the trend mirrors a changing India, where even festival accessories are becoming more advanced."},{"text":"\"Now pichkaris are modern too,\" one trader remarked, pointing to stacks of brightly coloured, high-tech water guns lining his shop."},{"text":"As Holi approaches, Muzaffarpur's markets continue to overflow with colours, excitement, and innovation."}]}}},"relatedArticles":{"edges":[{"node":{"uid":"brs-student-wing-stages-protest-over-mp-suryas-remarks","data":{"third_party_url":null,"title":{"text":"BRS student wing stages protest over MP Surya’s remarks"},"img":{"url":"https://images.prismic.io/prad/aeIG9Z1ZCF7ETSSI_BRSStudentwing.JPG?auto=format,compress&rect=0,0,2028,1000&w=2028&h=1000"},"datetime":"2026-04-17T08:10:00+0000"}}},{"node":{"uid":"gautam-adani-becomes-asias-richest-person","data":{"third_party_url":null,"title":{"text":"Gautam Adani becomes Asia’s richest"},"img":{"url":"https://images.prismic.io/prad/Z02IxpbqstJ978If_adani.JPG?auto=format,compress"},"datetime":"2026-04-17T05:51:00+0000"}}},{"node":{"uid":"amit-shahs-firm-stance-no-religious-reservations-for-muslims-mo2pi22d","data":{"third_party_url":null,"title":{"text":"Amit Shah: No Religious Reservations for 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