‘Varanasi’ Trailer: Rajamouli’s Secret Plan?

Superstar Mahesh Babu and SS Rajamouli’s much-awaited ‘Varanasi’ continues to dominate the spotlight, with the ambitious project being positioned as a pan-world cinematic spectacle. Every update surrounding the film has been generating significant interest among moviegoers, while the already-released glimpse has further intensified curiosity. The latest reports suggest that Mahesh Babu has wrapped up his portions of the shoot, with the overall production said to be nearing completion at around 90 per cent. With the remaining portions reportedly being finished, the team is expected to gradually shift its attention towards the extensive post-production and VFX work required for the film.

At the same time, the makers are reportedly exploring an unconventional promotional strategy for ‘Varanasi’. Rajamouli has already been associated with large-scale promotional campaigns, including international events, media interactions and special interviews designed to take the film beyond the usual Indian-market publicity circuit. Now, industry buzz suggests that the filmmaker may be considering an even more secretive approach for the final phase of promotions. According to these reports, the team is contemplating releasing the film without a conventional theatrical trailer, allowing the movie itself to remain the biggest reveal.

The speculation is closely linked to Mahesh Babu’s character, Rama, whose appearance and portions of the role are reportedly being kept under wraps. The concern within the team is said to be that a full-fledged trailer could reveal key visuals, character details or major moments much earlier than intended. By avoiding a traditional trailer, the makers could potentially preserve the surprise factor and give audiences their first complete theatrical glimpse of Mahesh as Rama on the big screen. However, this reported strategy has not been officially confirmed by Rajamouli or the production team, and fans will have to wait for an official announcement regarding the film’s final promotional plans.